The strategies and tools to take you from overlooked to opportunity magnet!
5 core modules to help you determine what you want to be known for and on how to make it happen, both online and offline.
A bonus chapter for aspiring LinkedIn Influencers and Solopreneurs looking to grow and monetize their audience.
A bonus chapter on how to leverage ChatGPT to support your personal branding efforts when you are pressed for time.
An exclusive PDF guide with all the course summaries and templates in one place that you can download on the go.
Worksheets and fill-in-the blanks templates for LinkedIn posts, connection requests, elevator pitch, article pitch, and more.
Learn the essentials of personal branding during the Masterclass, with a chance to fine-tune your strategy with a one hour coaching session.
Masterclass
Course + 1:1 LinkedIn Strategy
Hello, I'm Wassia!
I know what it's like to be qualified and yet overlooked.
Couple years ago, I found myself stuck in my career despite being a CPA, a CMA, and working on my MBA. I knew I could do more. I knew I could earn more. Yet, I felt stuck, and I could not figure out the solution.
As I recently shared in the Wall Street Journal, I made the same mistake I see many accounting and finance professionals do:
Over focusing on credentials while the game has changed!
✔️ Modern finance is about seeing the bigger picture and leveraging technology to effectively support business strategy across functions.
✔️ Having credentials and seniority don't automatically equal progress. Working on your soft skills and knowing how to articulate your value will accelerate your career.
✔️ Digital presence is the modern currency. A great LinkedIn profile is more powerful than a polished resume when it comes to landing opportunities both within and outside your organization.
It’s in grabbling with these evolving realities, that I came up with a blueprint that helped me lead several successful company-wide initiatives, land 2 VP roles, and increased my income by 6 figures within 5 years.
That blueprint has 3 pillars and I will be sharing them through a series called Beyond Certifications. The Brand Authority is Part 1, and is available now!
My mission is share what I learned the hard way with as many finance professionals as possible through affordable yet effective courses.
Enrollment discount ends soon.
Yes! Personal branding sets you apart in a competitive market, boosts trust and credibility, and can open up new opportunities. It's a key tool for everyone in today's digital age because people will "Google" & "LinkedIn" you, before working with you. So, you need to make sure that both your digital presence and your expertise echo your personal brand.
Absolutely! This course caters to both early-career professionals and those with more experience. The foundational module offers a robust introduction to personal branding, equipping newcomers with the essential tools to kickstart their branding journey and set the stage for future career advancements.
You will have lifetime access to the Brand Authority Masterclass, plus the ability to schedule a one hour 1:1 virtual call with me. During our call, we will go over your resume, your LinkedIn profile, and your career goals, in order to finalized your branding strategy.
No, the course is designed to be self-guided and self-paced. However, you can choose a coaching package to get personalized support from me.
It depends on how committed you are to make this happen. If you follow the lessons, expect to see quick results within the next 2-3 months, life-changing results within a year. If you do absolutely nothing, you won't see any results.
The Brand Authority Masterclass is uniquely tailored for to finance and accounting professional, integrating industry-specific insights with proven personal branding strategies.
You will have automatic access to all the latest course updates, as well as any added templates. You can access the course materials for as long as you want with no extra payment.
You can finish this course within 2 weekends. It's designed for self-paced progression, accommodating all schedules and learning styles.
Yes, a significant portion of the course focuses on leveraging LinkedIn for personal branding. So, if you put in the work, you will see great results!
